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Course Details

Overview

The "Building Executive Dashboards" course is an advanced practical training program designed to enable participants to design and build effective executive dashboards that transform raw data into clear strategic insights, supporting fast and informed decision-making at the leadership level. In the era of big data and digital transformation, leaders no longer need lengthy and complex reports; they need dashboards that condense the journey from data to decision in seconds.

An executive dashboard is defined as an integrated visual display tool that aggregates data from various systems, providing quick feedback on how the organization is performing against its key performance indicators. These dashboards aim to empower managers to make correct and timely decisions by presenting critical information related to goals and indicators in a simplified and focused manner.

The course takes participants from understanding what executive dashboards are and their strategic importance, through defining the appropriate Key Performance Indicators (KPIs) for each leadership level, to designing and building interactive dashboards using tools like Power BI and Excel, applying best practices in visual design to ensure clarity and quick readability, and measuring the impact of dashboards on improving performance and decision-making.

This program is designed to be 70% practical, through hands-on workshops to build real dashboards using real (modified) data, applying design principles to various models, analyzing dashboards from leading companies, and providing improvement recommendations.

According to the latest practices, an executive dashboard should be readable in less than 30-60 seconds, should contain no more than 3 to 5 high-level key performance indicators, and should provide "drill-down" options for those who wish to see the details.

Objectives

Program Objectives

Understand the concept of executive dashboards and their strategic importance – Define the executive dashboard, distinguish it from traditional reports and operational dashboards, and understand its role in accelerating decision-making and improving organizational performance.
Define appropriate Key Performance Indicators (KPIs) for leadership – Distinguish between leading indicators and lagging indicators, and select the "critical few" indicators that reflect the organization's strategic objectives.
Design effective dashboards according to best practices – Apply principles of visual design (the three-tier hierarchical structure – summary, segmentation, drill-down; placing the most critical indicators in the upper-left corner; using color thoughtfully), and design dashboards that fit the needs of the target audience (executive, manager, supervisor).
Build dashboards using data analysis tools (Power BI, Excel) – Import, clean, and transform data from multiple sources, create data models, design interactive visualizations, and publish and share dashboards with teams.
Apply Data Storytelling principles – Transform complex numbers into compelling stories that support decisions, choose the appropriate visualization for each type of data, and design dashboards that tell the story of the organization's performance.
Measure the impact of dashboards and continuously improve them – Develop indicators to measure dashboard effectiveness (usage rate, speed of decision-making, forecast accuracy), gather user feedback, and implement periodic improvements.

Target Audience

Executives and Senior Leaders (CEOs, General Managers, Board Members) who need to monitor organizational performance at a glance.
Department Managers and Division Heads (Finance, Sales, Marketing, Operations, HR) responsible for monitoring the performance of their sectors.
Business and Business Intelligence (BI) Analysts who design and deploy reports and dashboards for leadership.
Data and Business Analytics Specialists wishing to develop their skills in designing impactful executive dashboards.
Management and Digital Transformation Consultants who help organizations adopt a data-driven decision-making culture.
Entrepreneurs and SME Owners who manage their businesses and rely on data for decision-making.
Any leader or manager seeking to enhance their ability to read data and make informed decisions.

Competencies

Core Competencies

Identifying Strategic KPIs

The ability to translate the organization's strategic objectives into measurable Key Performance Indicators, distinguish between leading and lagging indicators, and select the "critical few" (3-5 indicators) for each leadership level.

Designing the Dashboard Structure

The ability to design a three-tier dashboard structure (Summary View, Segmentation View, Drill-down View), and determine the appropriate layout (Z-Pattern Layout) that guides the user's eye to the most important information.

Designing Impactful Data Visualizations

Choosing the appropriate visualization for each type of data (line charts for trends, columns for comparisons, cards for key indicators, maps for geographical data), and applying principles of visual design (contrast, hierarchy, consistency, simplicity).

Building Dashboards Using Power BI

Importing data from multiple sources, creating a data model, designing interactive visualizations, adding filters and slicers, and publishing and sharing the dashboard with the team.

Applying Data Storytelling Principles

Transforming complex numbers into a compelling story, choosing the right visualizations, and designing dashboards that tell the story of the organization's performance and guide decisions.

Evaluating and Improving Dashboards

Gathering user feedback, measuring dashboard effectiveness (usage rate, speed of decision-making), and implementing periodic improvements based on data and feedback.

Learning Journey

Program Outline

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Runs monthly

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