Course Summary

Request Schedule & Quotation

No online payment is open for this course yet. Our team can send you the suitable quotation.

Runs monthly

Start Date

Flexible / Always Available

Certificate

Accredited Certificate

days

3 Days (Monthly)

Your quote arrives by email and in the client portal

Ask on WhatsApp

Course Details

Overview

The Corporate Communication course is an advanced program that enables participants to design, implement, and manage effective communication strategies inside organizations and between organizations and their external stakeholders.

The course covers stakeholder analysis, key messages, communication channels, internal communication, external communication, crisis communication, media relations, measurement, and integrated communication planning.

Program design is applied and interactive, with workshops, simulations, case studies, self-assessments, and practical action plans matching the detailed Arabic source structure.

Objectives

Program Objectives

By the end of this course, participants will be able to:

Understand corporate communication and its strategic importance in aligning culture, performance, reputation, and stakeholder trust.
Analyze target audiences and develop key messages for employees, customers, investors, media, and the community.
Choose appropriate communication channels and design effective content for each audience and objective.
Manage crisis communication through crisis plans, press statements, internal messages, and responsible media handling.
Measure communication effectiveness and improve it using KPIs, surveys, engagement data, sentiment analysis, and feedback.

Target Audience

This training program is designed for the following target audiences:

Public relations and corporate communication managers and officers.
Human resources and organizational development officers.
Marketing and branding officers.
Leaders and managers in all departments.
Media and media relations officers.
Communication, media, and public relations graduates.

Competencies

Core Competencies

Corporate Communication Plan Preparation

Prepare a corporate communication plan that defines audiences, messages, channels, responsibilities, schedule, and measurement indicators.

Professional Press Release Writing

Write a professional press release with a clear headline, lead paragraph, key facts, quote, background, and contact information.

Internal Communication Channel Design

Design and manage an internal communication channel such as a newsletter, intranet update, or employee announcement system.

Crisis Communication Procedure Manual

Prepare crisis communication procedures covering escalation, spokesperson roles, internal messages, media responses, and approvals.

Social Media Communication Performance Analysis

Analyze institutional social media performance using reach, engagement, sentiment, response time, and message consistency.

Learning Journey

Program Outline

Day 1: Corporate Communication Foundations and Audience Analysis

Introduction to Corporate Communication

Defines corporate communication and links it to reputation, culture, stakeholder trust, internal alignment, and strategic performance.

Audience Analysis and Stakeholder Mapping

Shows how to identify employees, customers, investors, media, regulators, partners, and community groups and understand their needs and influence.

Developing Key Messages

Explains how to create clear, consistent, audience-specific messages that support organizational objectives and brand identity.

Corporate Communication Channels: Selection and Integration

Covers meetings, email, intranet, newsletters, social media, media relations, websites, events, and integrated channel planning.

Practical Workshop: Audience and Key Message Analysis for a Product Launch

Participants analyze stakeholders and build key messages for a company launching a new product.

Day 2: Internal Communication and Crisis Management

Effective Internal Communication: Strategies and Tools

Explains how to inform, engage, align, and motivate employees using structured internal communication routines and tools.

Innovative Internal Communication Channels

Explores newsletters, internal platforms, dashboards, town halls, employee communities, digital signage, and manager toolkits.

Crisis Communication Management

Covers crisis preparation, escalation procedures, spokesperson roles, message approval, stakeholder updates, and media handling.

Transparency and Honesty during Crises

Explains how to communicate with responsibility, accuracy, empathy, and consistency while avoiding speculation and denial.

Practical Workshop: Crisis Simulation – Press Statement and Internal Message

Teams respond to a simulated crisis by writing a press statement and an internal employee message.

Day 3: External Communication and Measuring Effectiveness

External Communication: Reputation and Relationship Management

Explains how organizations build reputation through media relations, public statements, events, partnerships, and stakeholder engagement.

Institutional Social Media Communication

Covers platform selection, content planning, tone of voice, response management, community engagement, and risk controls.

Measuring Corporate Communication Effectiveness

Explains KPIs such as reach, engagement, message recall, sentiment, employee understanding, media coverage, and response time.

Building a Corporate Communication Plan

Participants design a communication plan covering goals, audiences, messages, channels, timeline, responsibilities, risks, and measurement.

Practical Workshop: Communication Plan for a Strategic Project

Teams develop a communication plan for a strategic initiative and present it for feedback.

Final Test and Review

Reviews corporate communication, audience analysis, key messages, internal communication, crisis communication, external communication, social media, and KPIs.

Enrollment Summary

Secure Course Registration

Request Schedule & Quotation

No online payment is open for this course yet. Our team can send you the suitable quotation.

Runs monthly

Company Name

Full Name

Email Address

Phone Number

+966

Seats

Job Title / Position

Preferred Training Location

Required Certificate Type

Number of Courses

Expected Course Date

Message (Optional)

Quick security check — complete it to enable sending