Digital Marketing, Advertising Campaign Management, and Content Creation

A practical marketing, sales, and customer service program covering digital marketing strategy, campaign objectives, Google Ads, Meta Ads, content creation, Google Analytics, SEO basics, email marketing. The course is designed for applied learning through cases, templates, role plays, campaign scenarios, customer scenarios, exercises, and business-ready outputs over approximately 3 training day(s).

Certificate Included

Expert-Led Training

Practical Learning

Enrollment Support

days

3 Days

Language

English / Arabic

Course Summary

Request Schedule & Quotation

No online payment is open for this course yet. Our team can send you the suitable quotation.

Start Date

Flexible / Always Available

Certificate

Accredited Certificate

days

3 Days

Your quote arrives by email and in the client portal

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Course Details

Overview

The Digital Marketing, Advertising Campaign Management, and Content Creation course is a practical program within marketing, sales, customer service, and business growth. It develops applied capability in digital marketing strategy, campaign objectives, Google Ads, Meta Ads, content creation, Google Analytics, SEO basics, email marketing and helps participants improve marketing planning, sales effectiveness, customer experience, customer retention, campaign performance, relationship management, and commercial decision-making.

The program covers ROI measurement, campaign planning, media objectives, target audiences, ad budgeting, creative messaging, performance metrics, campaign optimization through realistic business cases, sales scenarios, customer service simulations, campaign templates, communication exercises, role-based discussions, and applied workshops. Participants connect the course topics to market realities, customer behavior, sales processes, brand positioning, service quality, and practical performance improvement.

The course is designed for approximately 3 training day(s), with emphasis on practical execution, measurable outputs, customer-centered communication, commercial impact, campaign evidence, and tools that can be adapted directly to business, marketing, sales, and service teams.

Objectives

Program Objectives

By the end of this course, participants will be able to:

Understand and interpret digital marketing strategy, campaign objectives, Google Ads in realistic marketing, sales, customer service, or business development scenarios related to Digital Marketing, Advertising Campaign Management, and Content Creation.
Apply Meta Ads, content creation, Google Analytics in realistic marketing, sales, customer service, or business development scenarios related to Digital Marketing, Advertising Campaign Management, and Content Creation.
Analyze SEO basics, email marketing, ROI measurement in realistic marketing, sales, customer service, or business development scenarios related to Digital Marketing, Advertising Campaign Management, and Content Creation.
Develop campaign planning, media objectives, target audiences in realistic marketing, sales, customer service, or business development scenarios related to Digital Marketing, Advertising Campaign Management, and Content Creation.
Evaluate and improve ad budgeting, creative messaging, performance metrics in realistic marketing, sales, customer service, or business development scenarios related to Digital Marketing, Advertising Campaign Management, and Content Creation.
Produce a practical work output such as a marketing plan, sales script, CRM template, customer journey map, campaign brief, report, dashboard, complaint handling procedure, content calendar, or business-ready template according to the course topic.

Target Audience

This training program is designed for the following target audiences:

Marketing managers, sales managers, business development teams, customer service leaders, account managers, brand managers, CRM users, call center staff, social media specialists, content creators, and campaign coordinators.
Entrepreneurs, SME owners, branch managers, service quality teams, customer experience professionals, commercial teams, public relations staff, and professionals responsible for attracting customers, retaining customers, and improving customer satisfaction.
Business, marketing, management, communication, and customer service graduates seeking structured practical skills for marketing, sales, CRM, customer experience, or service excellence roles.

Competencies

Core Competencies

Applied competency 1: Digital Marketing Strategy

Ability to perform a practical task related to Digital Marketing, Advertising Campaign Management, and Content Creation, using digital marketing strategy, campaign objectives, Google Ads, Meta Ads, content creation, and to document the result through a business-ready template, script, plan, analysis, report, dashboard, or implementation output suitable for marketing, sales, customer service, or CRM work.

Applied competency 2: Campaign Objectives

Ability to perform a practical task related to Digital Marketing, Advertising Campaign Management, and Content Creation, using campaign objectives, Google Ads, Meta Ads, content creation, Google Analytics, and to document the result through a business-ready template, script, plan, analysis, report, dashboard, or implementation output suitable for marketing, sales, customer service, or CRM work.

Applied competency 3: Google Ads

Ability to perform a practical task related to Digital Marketing, Advertising Campaign Management, and Content Creation, using Google Ads, Meta Ads, content creation, Google Analytics, SEO basics, and to document the result through a business-ready template, script, plan, analysis, report, dashboard, or implementation output suitable for marketing, sales, customer service, or CRM work.

Applied competency 4: Meta Ads

Ability to perform a practical task related to Digital Marketing, Advertising Campaign Management, and Content Creation, using Meta Ads, content creation, Google Analytics, SEO basics, email marketing, and to document the result through a business-ready template, script, plan, analysis, report, dashboard, or implementation output suitable for marketing, sales, customer service, or CRM work.

Applied competency 5: Content Creation

Ability to perform a practical task related to Digital Marketing, Advertising Campaign Management, and Content Creation, using content creation, Google Analytics, SEO basics, email marketing, ROI measurement, and to document the result through a business-ready template, script, plan, analysis, report, dashboard, or implementation output suitable for marketing, sales, customer service, or CRM work.

Applied competency 6: Google Analytics

Ability to perform a practical task related to Digital Marketing, Advertising Campaign Management, and Content Creation, using Google Analytics, SEO basics, email marketing, ROI measurement, campaign planning, and to document the result through a business-ready template, script, plan, analysis, report, dashboard, or implementation output suitable for marketing, sales, customer service, or CRM work.

Learning Journey

Program Outline

Day 1: Digital Marketing Strategy, Campaign Objectives

YouTube WhatsApp

This session develops practical competence in YouTube, WhatsApp, Snapchat, Instagram, digital marketing strategy, campaign objectives, Google Ads as part of Digital Marketing, Advertising Campaign Management, and Content Creation. Participants review relevant concepts, analyze business, sales, campaign, or customer scenarios, use templates, scripts, plans, dashboards, CRM tools, communication models, or analytics tools where applicable, and prepare an applied output that supports customer acquisition, conversion, retention, service quality, brand performance, and commercial effectiveness.

Awareness Consideration

This session develops practical competence in Awareness, Consideration, Conversion, Loyalty, digital marketing strategy, campaign objectives, Google Ads as part of Digital Marketing, Advertising Campaign Management, and Content Creation. Participants review relevant concepts, analyze business, sales, campaign, or customer scenarios, use templates, scripts, plans, dashboards, CRM tools, communication models, or analytics tools where applicable, and prepare an applied output that supports customer acquisition, conversion, retention, service quality, brand performance, and commercial effectiveness.

Personas SMART

This session develops practical competence in Personas, SMART, KPIs, Reach, digital marketing strategy, campaign objectives, Google Ads as part of Digital Marketing, Advertising Campaign Management, and Content Creation. Participants review relevant concepts, analyze business, sales, campaign, or customer scenarios, use templates, scripts, plans, dashboards, CRM tools, communication models, or analytics tools where applicable, and prepare an applied output that supports customer acquisition, conversion, retention, service quality, brand performance, and commercial effectiveness.

Content Marketing Blog

This session develops practical competence in Content Marketing, Blog, Social, Tutorials, digital marketing strategy, campaign objectives, Google Ads as part of Digital Marketing, Advertising Campaign Management, and Content Creation. Participants review relevant concepts, analyze business, sales, campaign, or customer scenarios, use templates, scripts, plans, dashboards, CRM tools, communication models, or analytics tools where applicable, and prepare an applied output that supports customer acquisition, conversion, retention, service quality, brand performance, and commercial effectiveness.

Persona SMART

This session develops practical competence in Persona, SMART, CTA, Canva, digital marketing strategy, campaign objectives, Google Ads as part of Digital Marketing, Advertising Campaign Management, and Content Creation. Participants review relevant concepts, analyze business, sales, campaign, or customer scenarios, use templates, scripts, plans, dashboards, CRM tools, communication models, or analytics tools where applicable, and prepare an applied output that supports customer acquisition, conversion, retention, service quality, brand performance, and commercial effectiveness.

Day 2: Google Ads, Meta Ads

Meta Ads Manager Meta Ads

This session develops practical competence in Meta Ads Manager, Meta Ads, Campaign, Ad Set, digital marketing strategy, campaign objectives, Google Ads as part of Digital Marketing, Advertising Campaign Management, and Content Creation. Participants review relevant concepts, analyze business, sales, campaign, or customer scenarios, use templates, scripts, plans, dashboards, CRM tools, communication models, or analytics tools where applicable, and prepare an applied output that supports customer acquisition, conversion, retention, service quality, brand performance, and commercial effectiveness.

Meta Ads Traffic

This session develops practical competence in Meta Ads, Traffic, CTA, digital marketing strategy, campaign objectives, Google Ads, Meta Ads as part of Digital Marketing, Advertising Campaign Management, and Content Creation. Participants review relevant concepts, analyze business, sales, campaign, or customer scenarios, use templates, scripts, plans, dashboards, CRM tools, communication models, or analytics tools where applicable, and prepare an applied output that supports customer acquisition, conversion, retention, service quality, brand performance, and commercial effectiveness.

Google Ads Search Campaigns

This session develops practical competence in Google Ads, Search Campaigns, Display Campaigns, Video, digital marketing strategy, campaign objectives, Google Ads as part of Digital Marketing, Advertising Campaign Management, and Content Creation. Participants review relevant concepts, analyze business, sales, campaign, or customer scenarios, use templates, scripts, plans, dashboards, CRM tools, communication models, or analytics tools where applicable, and prepare an applied output that supports customer acquisition, conversion, retention, service quality, brand performance, and commercial effectiveness.

Google Ads Google Keyword Planner

This session develops practical competence in Google Ads, Google Keyword Planner, digital marketing strategy, campaign objectives, Google Ads, Meta Ads, content creation as part of Digital Marketing, Advertising Campaign Management, and Content Creation. Participants review relevant concepts, analyze business, sales, campaign, or customer scenarios, use templates, scripts, plans, dashboards, CRM tools, communication models, or analytics tools where applicable, and prepare an applied output that supports customer acquisition, conversion, retention, service quality, brand performance, and commercial effectiveness.

Meta Ads Google Search

This session develops practical competence in Meta Ads, Google Search, digital marketing strategy, campaign objectives, Google Ads, Meta Ads, content creation as part of Digital Marketing, Advertising Campaign Management, and Content Creation. Participants review relevant concepts, analyze business, sales, campaign, or customer scenarios, use templates, scripts, plans, dashboards, CRM tools, communication models, or analytics tools where applicable, and prepare an applied output that supports customer acquisition, conversion, retention, service quality, brand performance, and commercial effectiveness.

Day 3: Content Creation, Google Analytics

Google Analytics 4 GA4

This session develops practical competence in Google Analytics 4, GA4, Demographics, Acquisition, digital marketing strategy, campaign objectives, Google Ads as part of Digital Marketing, Advertising Campaign Management, and Content Creation. Participants review relevant concepts, analyze business, sales, campaign, or customer scenarios, use templates, scripts, plans, dashboards, CRM tools, communication models, or analytics tools where applicable, and prepare an applied output that supports customer acquisition, conversion, retention, service quality, brand performance, and commercial effectiveness.

SEO On-Page

This session develops practical competence in SEO, On-Page, Meta Tags, Off-Page, digital marketing strategy, campaign objectives, Google Ads as part of Digital Marketing, Advertising Campaign Management, and Content Creation. Participants review relevant concepts, analyze business, sales, campaign, or customer scenarios, use templates, scripts, plans, dashboards, CRM tools, communication models, or analytics tools where applicable, and prepare an applied output that supports customer acquisition, conversion, retention, service quality, brand performance, and commercial effectiveness.

ROI Conversions

This session develops practical competence in ROI, Conversions, Meta Ads, Google Ads, digital marketing strategy, campaign objectives, Google Ads as part of Digital Marketing, Advertising Campaign Management, and Content Creation. Participants review relevant concepts, analyze business, sales, campaign, or customer scenarios, use templates, scripts, plans, dashboards, CRM tools, communication models, or analytics tools where applicable, and prepare an applied output that supports customer acquisition, conversion, retention, service quality, brand performance, and commercial effectiveness.

Email List Mailchimp

This session develops practical competence in Email List, Mailchimp, Brevo, Sendinblue, digital marketing strategy, campaign objectives, Google Ads as part of Digital Marketing, Advertising Campaign Management, and Content Creation. Participants review relevant concepts, analyze business, sales, campaign, or customer scenarios, use templates, scripts, plans, dashboards, CRM tools, communication models, or analytics tools where applicable, and prepare an applied output that supports customer acquisition, conversion, retention, service quality, brand performance, and commercial effectiveness.

Google Search

This session develops practical competence in Google Search, digital marketing strategy, campaign objectives, Google Ads, Meta Ads, content creation, Google Analytics as part of Digital Marketing, Advertising Campaign Management, and Content Creation. Participants review relevant concepts, analyze business, sales, campaign, or customer scenarios, use templates, scripts, plans, dashboards, CRM tools, communication models, or analytics tools where applicable, and prepare an applied output that supports customer acquisition, conversion, retention, service quality, brand performance, and commercial effectiveness.

Email Marketing

This session develops practical competence in digital marketing strategy, campaign objectives, Google Ads, Meta Ads, content creation, Google Analytics, SEO basics as part of Digital Marketing, Advertising Campaign Management, and Content Creation. Participants review relevant concepts, analyze business, sales, campaign, or customer scenarios, use templates, scripts, plans, dashboards, CRM tools, communication models, or analytics tools where applicable, and prepare an applied output that supports customer acquisition, conversion, retention, service quality, brand performance, and commercial effectiveness.

Enrollment Summary

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Digital Marketing, Advertising Campaign Management, and Content Creation

Certificate Included

Expert-Led Training

Practical Learning

Enrollment Support

days

3 Days

Language

English / Arabic

Overview

Program Objectives

By the end of this course, participants will be able to:

Understand and interpret digital marketing strategy, campaign objectives, Google Ads in realistic marketing, sales, customer service, or business development scenarios related to Digital Marketing, Advertising Campaign Management, and Content Creation.
Apply Meta Ads, content creation, Google Analytics in realistic marketing, sales, customer service, or business development scenarios related to Digital Marketing, Advertising Campaign Management, and Content Creation.
Analyze SEO basics, email marketing, ROI measurement in realistic marketing, sales, customer service, or business development scenarios related to Digital Marketing, Advertising Campaign Management, and Content Creation.
Develop campaign planning, media objectives, target audiences in realistic marketing, sales, customer service, or business development scenarios related to Digital Marketing, Advertising Campaign Management, and Content Creation.
Evaluate and improve ad budgeting, creative messaging, performance metrics in realistic marketing, sales, customer service, or business development scenarios related to Digital Marketing, Advertising Campaign Management, and Content Creation.
Produce a practical work output such as a marketing plan, sales script, CRM template, customer journey map, campaign brief, report, dashboard, complaint handling procedure, content calendar, or business-ready template according to the course topic.

Target Audience

This training program is designed for the following target audiences:

Marketing managers, sales managers, business development teams, customer service leaders, account managers, brand managers, CRM users, call center staff, social media specialists, content creators, and campaign coordinators.
Entrepreneurs, SME owners, branch managers, service quality teams, customer experience professionals, commercial teams, public relations staff, and professionals responsible for attracting customers, retaining customers, and improving customer satisfaction.
Business, marketing, management, communication, and customer service graduates seeking structured practical skills for marketing, sales, CRM, customer experience, or service excellence roles.

Core Competencies

Applied competency 1: Digital Marketing Strategy