Course Summary

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Runs monthly

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Flexible / Always Available

Certificate

Accredited Certificate

days

2 Days (Monthly)

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Course Details

Overview

The Influencing Through Words course is an advanced program that enables participants to use words, phrases, and language strategically to influence, persuade, motivate, and build strong relationships.

The course goes beyond basic communication into framing, reframing, storytelling, powerful questions, persuasive language, basic NLP communication patterns, motivational messages, and difficult conversations.

Program design is applied and interactive, with workshops, simulations, case studies, self-assessments, and practical action plans matching the detailed Arabic source structure.

Objectives

Program Objectives

By the end of this course, participants will be able to:

Understand the science of influence and how language shapes perception, behavior, trust, and commitment.
Apply framing and reframing techniques to direct attention, build acceptance, and turn negative situations into opportunities.
Use storytelling to create emotional influence through short, memorable, and meaningful narratives.
Formulate powerful open, Socratic, and forward-looking questions that guide thinking and uncover needs.
Use advanced persuasive language and basic NLP-inspired communication techniques such as matching, mirroring, representational systems, and simplified Meta Model patterns.
Craft motivational and inspiring messages by connecting language with values, vision, positive wording, and future orientation.

Target Audience

This training program is designed for the following target audiences:

Leaders, managers, and supervisors.
Sales, customer service, and negotiation specialists.
Coaches and mentors.
Presenters and speakers.
Public relations and human resources employees.
Anyone wishing to strengthen the ability to influence and persuade others.

Competencies

Core Competencies

Framing Technique Application

Apply framing techniques to present a situation in a way that highlights meaning, value, and desired direction.

Short Influential Story Building

Build a short story that uses context, challenge, action, and lesson to create emotional influence.

Powerful Question Formulation

Write five strong questions that guide thinking, uncover needs, and support a specific communication goal.

Dominant Representational System Identification

Identify whether a person tends to use visual, auditory, or kinesthetic language patterns and adapt communication accordingly.

Negative-to-Positive Message Reframing

Rewrite a negative message into a positive, constructive, and action-oriented message.

Matching and Mirroring Techniques

Use matching and mirroring techniques ethically to build rapport while preserving professionalism and authenticity.

Learning Journey

Program Outline

Day 1: Influence Foundations, Framing, and Storytelling

Introduction to the Science of Influence

Explains how words shape perception, attention, emotions, trust, and action in leadership, sales, negotiation, and daily communication.

Framing and Reframing

Shows how to present situations from different perspectives, turn problems into opportunities, and reduce resistance through language.

Storytelling for Influence

Explains how short stories create meaning, emotion, memory, and commitment through context, challenge, action, and lesson.

Positive Language vs. Negative Language

Compares language that closes possibilities with language that opens options, builds confidence, and directs attention toward solutions.

Practical Workshop: Applying Framing and Reframing

Participants rewrite negative or resistant messages into constructive, influential, and action-oriented messages.

Day 2: Powerful Questions, Persuasive Language, and Influence in Difficult Situations

Powerful Questions

Explains open, reflective, Socratic, future-oriented, and need-discovery questions that guide thinking and uncover motivation.

Basic NLP Techniques for Influence

Introduces ethical matching, mirroring, representational language, and simple Meta Model questioning to improve understanding and rapport.

Influence in Difficult Conversations

Applies language techniques to feedback, negotiation, disagreement, resistance, and emotionally charged discussions.

Crafting Inspiring and Motivational Messages

Shows how to connect words with values, vision, purpose, hope, and practical action.

Practical Workshop: Influence Situation Simulation

Participants role-play influence situations and practice framing, questions, storytelling, and persuasive wording.

Final Test and Review

Reviews influence principles, framing, reframing, storytelling, positive language, powerful questions, NLP-inspired tools, and motivational messages.

Enrollment Summary

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Runs monthly

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