Sales Negotiation Skills, Objection Handling, and Customer Persuasion

A practical marketing, sales, and customer service program covering professional selling, lead generation, prospecting, qualification, SPIN selling, objection handling, closing techniques, CRM pipeline management. The course is designed for applied learning through cases, templates, role plays, campaign scenarios, customer scenarios, exercises, and business-ready outputs over approximately 3 training day(s).

Certificate Included

Expert-Led Training

Practical Learning

Enrollment Support

days

3 Days

Language

English / Arabic

Course Summary

Request Schedule & Quotation

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Runs monthly

Start Date

Flexible / Always Available

Certificate

Accredited Certificate

days

3 Days (Monthly)

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Course Details

Overview

The Sales Negotiation Skills, Objection Handling, and Customer Persuasion course is a practical program within marketing, sales, customer service, and business growth. It develops applied capability in professional selling, lead generation, prospecting, qualification, SPIN selling, objection handling, closing techniques, CRM pipeline management and helps participants improve marketing planning, sales effectiveness, customer experience, customer retention, campaign performance, relationship management, and commercial decision-making.

The program covers customer relationship building, sales negotiation, persuasion, value-based concessions, closing strategies, relationship protection, win-win outcomes, objection classification through realistic business cases, sales scenarios, customer service simulations, campaign templates, communication exercises, role-based discussions, and applied workshops. Participants connect the course topics to market realities, customer behavior, sales processes, brand positioning, service quality, and practical performance improvement.

The course is designed for approximately 3 training day(s), with emphasis on practical execution, measurable outputs, customer-centered communication, commercial impact, campaign evidence, and tools that can be adapted directly to business, marketing, sales, and service teams.

Objectives

Program Objectives

By the end of this course, participants will be able to:

Understand and interpret professional selling, lead generation, prospecting in realistic marketing, sales, customer service, or business development scenarios related to Sales Negotiation Skills, Objection Handling, and Customer Persuasion.
Apply qualification, SPIN selling, objection handling in realistic marketing, sales, customer service, or business development scenarios related to Sales Negotiation Skills, Objection Handling, and Customer Persuasion.
Analyze closing techniques, CRM pipeline management, customer relationship building in realistic marketing, sales, customer service, or business development scenarios related to Sales Negotiation Skills, Objection Handling, and Customer Persuasion.
Develop sales negotiation, persuasion, value-based concessions in realistic marketing, sales, customer service, or business development scenarios related to Sales Negotiation Skills, Objection Handling, and Customer Persuasion.
Evaluate and improve closing strategies, relationship protection, win-win outcomes in realistic marketing, sales, customer service, or business development scenarios related to Sales Negotiation Skills, Objection Handling, and Customer Persuasion.
Produce a practical work output such as a marketing plan, sales script, CRM template, customer journey map, campaign brief, report, dashboard, complaint handling procedure, content calendar, or business-ready template according to the course topic.

Target Audience

This training program is designed for the following target audiences:

Marketing managers, sales managers, business development teams, customer service leaders, account managers, brand managers, CRM users, call center staff, social media specialists, content creators, and campaign coordinators.
Entrepreneurs, SME owners, branch managers, service quality teams, customer experience professionals, commercial teams, public relations staff, and professionals responsible for attracting customers, retaining customers, and improving customer satisfaction.
Business, marketing, management, communication, and customer service graduates seeking structured practical skills for marketing, sales, CRM, customer experience, or service excellence roles.

Competencies

Core Competencies

Applied competency 1: Professional Selling

Ability to perform a practical task related to Sales Negotiation Skills, Objection Handling, and Customer Persuasion, using professional selling, lead generation, prospecting, qualification, SPIN selling, and to document the result through a business-ready template, script, plan, analysis, report, dashboard, or implementation output suitable for marketing, sales, customer service, or CRM work.

Applied competency 2: Lead Generation

Ability to perform a practical task related to Sales Negotiation Skills, Objection Handling, and Customer Persuasion, using lead generation, prospecting, qualification, SPIN selling, objection handling, and to document the result through a business-ready template, script, plan, analysis, report, dashboard, or implementation output suitable for marketing, sales, customer service, or CRM work.

Applied competency 3: Prospecting

Ability to perform a practical task related to Sales Negotiation Skills, Objection Handling, and Customer Persuasion, using prospecting, qualification, SPIN selling, objection handling, closing techniques, and to document the result through a business-ready template, script, plan, analysis, report, dashboard, or implementation output suitable for marketing, sales, customer service, or CRM work.

Applied competency 4: Qualification

Ability to perform a practical task related to Sales Negotiation Skills, Objection Handling, and Customer Persuasion, using qualification, SPIN selling, objection handling, closing techniques, CRM pipeline management, and to document the result through a business-ready template, script, plan, analysis, report, dashboard, or implementation output suitable for marketing, sales, customer service, or CRM work.

Applied competency 5: SPIN Selling

Ability to perform a practical task related to Sales Negotiation Skills, Objection Handling, and Customer Persuasion, using SPIN selling, objection handling, closing techniques, CRM pipeline management, customer relationship building, and to document the result through a business-ready template, script, plan, analysis, report, dashboard, or implementation output suitable for marketing, sales, customer service, or CRM work.

Learning Journey

Program Outline

Day 1: Professional Selling, Lead Generation

Professional Selling

This session develops practical competence in professional selling, lead generation, prospecting, qualification, SPIN selling, objection handling, closing techniques as part of Sales Negotiation Skills, Objection Handling, and Customer Persuasion. Participants review relevant concepts, analyze business, sales, campaign, or customer scenarios, use templates, scripts, plans, dashboards, CRM tools, communication models, or analytics tools where applicable, and prepare an applied output that supports customer acquisition, conversion, retention, service quality, brand performance, and commercial effectiveness.

Lead Generation

LAER Listen

This session develops practical competence in LAER, Listen, Acknowledge, Explore, professional selling, lead generation, prospecting as part of Sales Negotiation Skills, Objection Handling, and Customer Persuasion. Participants review relevant concepts, analyze business, sales, campaign, or customer scenarios, use templates, scripts, plans, dashboards, CRM tools, communication models, or analytics tools where applicable, and prepare an applied output that supports customer acquisition, conversion, retention, service quality, brand performance, and commercial effectiveness.

Feel-Felt-Found Feel

This session develops practical competence in Feel-Felt-Found, Feel, Felt, Found, professional selling, lead generation, prospecting as part of Sales Negotiation Skills, Objection Handling, and Customer Persuasion. Participants review relevant concepts, analyze business, sales, campaign, or customer scenarios, use templates, scripts, plans, dashboards, CRM tools, communication models, or analytics tools where applicable, and prepare an applied output that supports customer acquisition, conversion, retention, service quality, brand performance, and commercial effectiveness.

LAER

This session develops practical competence in LAER, professional selling, lead generation, prospecting, qualification, SPIN selling, objection handling as part of Sales Negotiation Skills, Objection Handling, and Customer Persuasion. Participants review relevant concepts, analyze business, sales, campaign, or customer scenarios, use templates, scripts, plans, dashboards, CRM tools, communication models, or analytics tools where applicable, and prepare an applied output that supports customer acquisition, conversion, retention, service quality, brand performance, and commercial effectiveness.

Day 2: Prospecting, Qualification

Scarcity Authority

This session develops practical competence in Scarcity, Authority, Social Proof, Liking, professional selling, lead generation, prospecting as part of Sales Negotiation Skills, Objection Handling, and Customer Persuasion. Participants review relevant concepts, analyze business, sales, campaign, or customer scenarios, use templates, scripts, plans, dashboards, CRM tools, communication models, or analytics tools where applicable, and prepare an applied output that supports customer acquisition, conversion, retention, service quality, brand performance, and commercial effectiveness.

ROI

This session develops practical competence in ROI, professional selling, lead generation, prospecting, qualification, SPIN selling, objection handling as part of Sales Negotiation Skills, Objection Handling, and Customer Persuasion. Participants review relevant concepts, analyze business, sales, campaign, or customer scenarios, use templates, scripts, plans, dashboards, CRM tools, communication models, or analytics tools where applicable, and prepare an applied output that supports customer acquisition, conversion, retention, service quality, brand performance, and commercial effectiveness.

Qualification

SPIN Selling

Day 3: SPIN Selling, Objection Handling

Win-Win BATNA

This session develops practical competence in Win-Win, BATNA, ZOPA, professional selling, lead generation, prospecting, qualification as part of Sales Negotiation Skills, Objection Handling, and Customer Persuasion. Participants review relevant concepts, analyze business, sales, campaign, or customer scenarios, use templates, scripts, plans, dashboards, CRM tools, communication models, or analytics tools where applicable, and prepare an applied output that supports customer acquisition, conversion, retention, service quality, brand performance, and commercial effectiveness.

Bundling Trade-offs

This session develops practical competence in Bundling, Trade-offs, professional selling, lead generation, prospecting, qualification, SPIN selling as part of Sales Negotiation Skills, Objection Handling, and Customer Persuasion. Participants review relevant concepts, analyze business, sales, campaign, or customer scenarios, use templates, scripts, plans, dashboards, CRM tools, communication models, or analytics tools where applicable, and prepare an applied output that supports customer acquisition, conversion, retention, service quality, brand performance, and commercial effectiveness.

SPIN Selling

Objection Handling

Closing Techniques

CRM Pipeline Management

Enrollment Summary

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Request Schedule & Quotation

No online payment is open for this course yet. Our team can send you the suitable quotation.

Runs monthly

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Your quote arrives by email and in the client portal

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Sales Negotiation Skills, Objection Handling, and Customer Persuasion

Certificate Included

Expert-Led Training

Practical Learning

Enrollment Support

days

3 Days

Language

English / Arabic

Overview

Program Objectives

By the end of this course, participants will be able to:

Understand and interpret professional selling, lead generation, prospecting in realistic marketing, sales, customer service, or business development scenarios related to Sales Negotiation Skills, Objection Handling, and Customer Persuasion.
Apply qualification, SPIN selling, objection handling in realistic marketing, sales, customer service, or business development scenarios related to Sales Negotiation Skills, Objection Handling, and Customer Persuasion.
Analyze closing techniques, CRM pipeline management, customer relationship building in realistic marketing, sales, customer service, or business development scenarios related to Sales Negotiation Skills, Objection Handling, and Customer Persuasion.
Develop sales negotiation, persuasion, value-based concessions in realistic marketing, sales, customer service, or business development scenarios related to Sales Negotiation Skills, Objection Handling, and Customer Persuasion.
Evaluate and improve closing strategies, relationship protection, win-win outcomes in realistic marketing, sales, customer service, or business development scenarios related to Sales Negotiation Skills, Objection Handling, and Customer Persuasion.
Produce a practical work output such as a marketing plan, sales script, CRM template, customer journey map, campaign brief, report, dashboard, complaint handling procedure, content calendar, or business-ready template according to the course topic.

Target Audience

This training program is designed for the following target audiences:

Marketing managers, sales managers, business development teams, customer service leaders, account managers, brand managers, CRM users, call center staff, social media specialists, content creators, and campaign coordinators.
Entrepreneurs, SME owners, branch managers, service quality teams, customer experience professionals, commercial teams, public relations staff, and professionals responsible for attracting customers, retaining customers, and improving customer satisfaction.
Business, marketing, management, communication, and customer service graduates seeking structured practical skills for marketing, sales, CRM, customer experience, or service excellence roles.

Core Competencies