Strategic Marketing Planning and Development of Marketing Plans and Campaigns

A practical marketing, sales, and customer service program covering strategic marketing planning, marketing objectives, segmentation and targeting, positioning, campaign planning, marketing budget, marketing KPIs, f Marketing Plans and Campaigns. The course is designed for applied learning through cases, templates, role plays, campaign scenarios, customer scenarios, exercises, and business-ready outputs over approximately 4 training day(s).

Certificate Included

Expert-Led Training

Practical Learning

Enrollment Support

days

4 Days

Language

English / Arabic

Course Summary

Request Schedule & Quotation

No online payment is open for this course yet. Our team can send you the suitable quotation.

Runs monthly

Start Date

Flexible / Always Available

Certificate

Accredited Certificate

days

4 Days (Monthly)

Your quote arrives by email and in the client portal

Ask on WhatsApp

Course Details

Overview

The Strategic Marketing Planning and Development of Marketing Plans and Campaigns course is a practical program within marketing, sales, customer service, and business growth. It develops applied capability in strategic marketing planning, marketing objectives, segmentation and targeting, positioning, campaign planning, marketing budget, marketing KPIs, f Marketing Plans and Campaigns and helps participants improve marketing planning, sales effectiveness, customer experience, customer retention, campaign performance, relationship management, and commercial decision-making.

The program covers PESTLE, SWOT, SMART, Ps, Balanced Scorecard, STP, Integrated Marketing Campaigns, ROMI through realistic business cases, sales scenarios, customer service simulations, campaign templates, communication exercises, role-based discussions, and applied workshops. Participants connect the course topics to market realities, customer behavior, sales processes, brand positioning, service quality, and practical performance improvement.

The course is designed for approximately 4 training day(s), with emphasis on practical execution, measurable outputs, customer-centered communication, commercial impact, campaign evidence, and tools that can be adapted directly to business, marketing, sales, and service teams.

Objectives

Program Objectives

By the end of this course, participants will be able to:

Understand and interpret strategic marketing planning, marketing objectives, segmentation and targeting in realistic marketing, sales, customer service, or business development scenarios related to Strategic Marketing Planning and Development of Marketing Plans and Campaigns.
Apply positioning, campaign planning, marketing budget in realistic marketing, sales, customer service, or business development scenarios related to Strategic Marketing Planning and Development of Marketing Plans and Campaigns.
Analyze marketing KPIs, f Marketing Plans and Campaigns, PESTLE in realistic marketing, sales, customer service, or business development scenarios related to Strategic Marketing Planning and Development of Marketing Plans and Campaigns.
Develop SWOT, SMART, Ps in realistic marketing, sales, customer service, or business development scenarios related to Strategic Marketing Planning and Development of Marketing Plans and Campaigns.
Evaluate and improve Balanced Scorecard, STP, Integrated Marketing Campaigns in realistic marketing, sales, customer service, or business development scenarios related to Strategic Marketing Planning and Development of Marketing Plans and Campaigns.
Produce a practical work output such as a marketing plan, sales script, CRM template, customer journey map, campaign brief, report, dashboard, complaint handling procedure, content calendar, or business-ready template according to the course topic.

Target Audience

This training program is designed for the following target audiences:

Marketing managers, sales managers, business development teams, customer service leaders, account managers, brand managers, CRM users, call center staff, social media specialists, content creators, and campaign coordinators.
Entrepreneurs, SME owners, branch managers, service quality teams, customer experience professionals, commercial teams, public relations staff, and professionals responsible for attracting customers, retaining customers, and improving customer satisfaction.
Business, marketing, management, communication, and customer service graduates seeking structured practical skills for marketing, sales, CRM, customer experience, or service excellence roles.

Competencies

Core Competencies

Applied competency 1: Strategic Marketing Planning

Ability to perform a practical task related to Strategic Marketing Planning and Development of Marketing Plans and Campaigns, using strategic marketing planning, marketing objectives, segmentation and targeting, positioning, campaign planning, and to document the result through a business-ready template, script, plan, analysis, report, dashboard, or implementation output suitable for marketing, sales, customer service, or CRM work.

Applied competency 2: Marketing Objectives

Ability to perform a practical task related to Strategic Marketing Planning and Development of Marketing Plans and Campaigns, using marketing objectives, segmentation and targeting, positioning, campaign planning, marketing budget, and to document the result through a business-ready template, script, plan, analysis, report, dashboard, or implementation output suitable for marketing, sales, customer service, or CRM work.

Applied competency 3: Segmentation and Targeting

Ability to perform a practical task related to Strategic Marketing Planning and Development of Marketing Plans and Campaigns, using segmentation and targeting, positioning, campaign planning, marketing budget, marketing KPIs, and to document the result through a business-ready template, script, plan, analysis, report, dashboard, or implementation output suitable for marketing, sales, customer service, or CRM work.

Applied competency 4: Positioning

Ability to perform a practical task related to Strategic Marketing Planning and Development of Marketing Plans and Campaigns, using positioning, campaign planning, marketing budget, marketing KPIs, f Marketing Plans and Campaigns, and to document the result through a business-ready template, script, plan, analysis, report, dashboard, or implementation output suitable for marketing, sales, customer service, or CRM work.

Applied competency 5: Campaign Planning

Ability to perform a practical task related to Strategic Marketing Planning and Development of Marketing Plans and Campaigns, using campaign planning, marketing budget, marketing KPIs, f Marketing Plans and Campaigns, PESTLE, and to document the result through a business-ready template, script, plan, analysis, report, dashboard, or implementation output suitable for marketing, sales, customer service, or CRM work.

Learning Journey

Program Outline

Day 1: Strategic Marketing Planning, Marketing Objectives

Strategic Marketing Planning

This session develops practical competence in strategic marketing planning, marketing objectives, segmentation and targeting, positioning, campaign planning, marketing budget, marketing KPIs as part of Strategic Marketing Planning and Development of Marketing Plans and Campaigns. Participants review relevant concepts, analyze business, sales, campaign, or customer scenarios, use templates, scripts, plans, dashboards, CRM tools, communication models, or analytics tools where applicable, and prepare an applied output that supports customer acquisition, conversion, retention, service quality, brand performance, and commercial effectiveness.

PESTLE

This session develops practical competence in PESTLE, strategic marketing planning, marketing objectives, segmentation and targeting, positioning, campaign planning, marketing budget as part of Strategic Marketing Planning and Development of Marketing Plans and Campaigns. Participants review relevant concepts, analyze business, sales, campaign, or customer scenarios, use templates, scripts, plans, dashboards, CRM tools, communication models, or analytics tools where applicable, and prepare an applied output that supports customer acquisition, conversion, retention, service quality, brand performance, and commercial effectiveness.

Segmentation and Targeting

SWOT SO

This session develops practical competence in SWOT, SO, WO, ST, strategic marketing planning, marketing objectives, segmentation and targeting as part of Strategic Marketing Planning and Development of Marketing Plans and Campaigns. Participants review relevant concepts, analyze business, sales, campaign, or customer scenarios, use templates, scripts, plans, dashboards, CRM tools, communication models, or analytics tools where applicable, and prepare an applied output that supports customer acquisition, conversion, retention, service quality, brand performance, and commercial effectiveness.

SMART

This session develops practical competence in SMART, strategic marketing planning, marketing objectives, segmentation and targeting, positioning, campaign planning, marketing budget as part of Strategic Marketing Planning and Development of Marketing Plans and Campaigns. Participants review relevant concepts, analyze business, sales, campaign, or customer scenarios, use templates, scripts, plans, dashboards, CRM tools, communication models, or analytics tools where applicable, and prepare an applied output that supports customer acquisition, conversion, retention, service quality, brand performance, and commercial effectiveness.

SWOT PESTLE

This session develops practical competence in SWOT, PESTLE, strategic marketing planning, marketing objectives, segmentation and targeting, positioning, campaign planning as part of Strategic Marketing Planning and Development of Marketing Plans and Campaigns. Participants review relevant concepts, analyze business, sales, campaign, or customer scenarios, use templates, scripts, plans, dashboards, CRM tools, communication models, or analytics tools where applicable, and prepare an applied output that supports customer acquisition, conversion, retention, service quality, brand performance, and commercial effectiveness.

Day 2: Segmentation and Targeting, Positioning

Marketing Objectives

Segmentation and Targeting

Positioning Perceptual Map

This session develops practical competence in Positioning, Perceptual Map, strategic marketing planning, marketing objectives, segmentation and targeting, positioning, campaign planning as part of Strategic Marketing Planning and Development of Marketing Plans and Campaigns. Participants review relevant concepts, analyze business, sales, campaign, or customer scenarios, use templates, scripts, plans, dashboards, CRM tools, communication models, or analytics tools where applicable, and prepare an applied output that supports customer acquisition, conversion, retention, service quality, brand performance, and commercial effectiveness.

This session develops practical competence in Ps, strategic marketing planning, marketing objectives, segmentation and targeting, positioning, campaign planning, marketing budget as part of Strategic Marketing Planning and Development of Marketing Plans and Campaigns. Participants review relevant concepts, analyze business, sales, campaign, or customer scenarios, use templates, scripts, plans, dashboards, CRM tools, communication models, or analytics tools where applicable, and prepare an applied output that supports customer acquisition, conversion, retention, service quality, brand performance, and commercial effectiveness.

STP

This session develops practical competence in STP, strategic marketing planning, marketing objectives, segmentation and targeting, positioning, campaign planning, marketing budget as part of Strategic Marketing Planning and Development of Marketing Plans and Campaigns. Participants review relevant concepts, analyze business, sales, campaign, or customer scenarios, use templates, scripts, plans, dashboards, CRM tools, communication models, or analytics tools where applicable, and prepare an applied output that supports customer acquisition, conversion, retention, service quality, brand performance, and commercial effectiveness.

Day 3: Campaign Planning, Marketing Budget

Segmentation and Targeting

Positioning

Campaign Planning

Marketing Budget

Day 4: Marketing KPIs, F Marketing Plans and Campaigns

CAC CLV

This session develops practical competence in CAC, CLV, ROMI, strategic marketing planning, marketing objectives, segmentation and targeting, positioning as part of Strategic Marketing Planning and Development of Marketing Plans and Campaigns. Participants review relevant concepts, analyze business, sales, campaign, or customer scenarios, use templates, scripts, plans, dashboards, CRM tools, communication models, or analytics tools where applicable, and prepare an applied output that supports customer acquisition, conversion, retention, service quality, brand performance, and commercial effectiveness.

Balanced Scorecard

This session develops practical competence in Balanced Scorecard, strategic marketing planning, marketing objectives, segmentation and targeting, positioning, campaign planning, marketing budget as part of Strategic Marketing Planning and Development of Marketing Plans and Campaigns. Participants review relevant concepts, analyze business, sales, campaign, or customer scenarios, use templates, scripts, plans, dashboards, CRM tools, communication models, or analytics tools where applicable, and prepare an applied output that supports customer acquisition, conversion, retention, service quality, brand performance, and commercial effectiveness.

ROMI

This session develops practical competence in ROMI, strategic marketing planning, marketing objectives, segmentation and targeting, positioning, campaign planning, marketing budget as part of Strategic Marketing Planning and Development of Marketing Plans and Campaigns. Participants review relevant concepts, analyze business, sales, campaign, or customer scenarios, use templates, scripts, plans, dashboards, CRM tools, communication models, or analytics tools where applicable, and prepare an applied output that supports customer acquisition, conversion, retention, service quality, brand performance, and commercial effectiveness.

STP ROMI

This session develops practical competence in STP, ROMI, strategic marketing planning, marketing objectives, segmentation and targeting, positioning, campaign planning as part of Strategic Marketing Planning and Development of Marketing Plans and Campaigns. Participants review relevant concepts, analyze business, sales, campaign, or customer scenarios, use templates, scripts, plans, dashboards, CRM tools, communication models, or analytics tools where applicable, and prepare an applied output that supports customer acquisition, conversion, retention, service quality, brand performance, and commercial effectiveness.

F Marketing Plans and Campaigns

Enrollment Summary

Secure Course Registration

Request Schedule & Quotation

No online payment is open for this course yet. Our team can send you the suitable quotation.

Runs monthly

Company Name

Full Name

Email Address

Phone Number

+966

Seats

Job Title / Position

Preferred Training Location

Required Certificate Type

Number of Courses

Expected Course Date

Message (Optional)

Quick security check — complete it to enable sending

Your quote arrives by email and in the client portal

Ask on WhatsApp

Strategic Marketing Planning and Development of Marketing Plans and Campaigns

Certificate Included

Expert-Led Training

Practical Learning

Enrollment Support

days

4 Days

Language

English / Arabic

Overview

Program Objectives

By the end of this course, participants will be able to:

Understand and interpret strategic marketing planning, marketing objectives, segmentation and targeting in realistic marketing, sales, customer service, or business development scenarios related to Strategic Marketing Planning and Development of Marketing Plans and Campaigns.
Apply positioning, campaign planning, marketing budget in realistic marketing, sales, customer service, or business development scenarios related to Strategic Marketing Planning and Development of Marketing Plans and Campaigns.
Analyze marketing KPIs, f Marketing Plans and Campaigns, PESTLE in realistic marketing, sales, customer service, or business development scenarios related to Strategic Marketing Planning and Development of Marketing Plans and Campaigns.
Develop SWOT, SMART, Ps in realistic marketing, sales, customer service, or business development scenarios related to Strategic Marketing Planning and Development of Marketing Plans and Campaigns.
Evaluate and improve Balanced Scorecard, STP, Integrated Marketing Campaigns in realistic marketing, sales, customer service, or business development scenarios related to Strategic Marketing Planning and Development of Marketing Plans and Campaigns.
Produce a practical work output such as a marketing plan, sales script, CRM template, customer journey map, campaign brief, report, dashboard, complaint handling procedure, content calendar, or business-ready template according to the course topic.

Target Audience

This training program is designed for the following target audiences:

Marketing managers, sales managers, business development teams, customer service leaders, account managers, brand managers, CRM users, call center staff, social media specialists, content creators, and campaign coordinators.
Entrepreneurs, SME owners, branch managers, service quality teams, customer experience professionals, commercial teams, public relations staff, and professionals responsible for attracting customers, retaining customers, and improving customer satisfaction.
Business, marketing, management, communication, and customer service graduates seeking structured practical skills for marketing, sales, CRM, customer experience, or service excellence roles.

Core Competencies

Applied competency 1: Strategic Marketing Planning

Applied competency 2: Marketing Objectives

Applied competency 3: Segmentation and Targeting

Applied competency 4: Positioning

Applied competency 5: Campaign Planning

Program Outline

Day 1: Strategic Marketing Planning, Marketing Objectives

Strategic Marketing Planning

PESTLE

Segmentation and Targeting

SWOT SO

SMART

SWOT PESTLE

Day 2: Segmentation and Targeting, Positioning

Marketing Objectives

Segmentation and Targeting

Positioning Perceptual Map

STP

Day 3: Campaign Planning, Marketing Budget

Segmentation and Targeting

Positioning

Campaign Planning

Marketing Budget

Day 4: Marketing KPIs, F Marketing Plans and Campaigns

CAC CLV

Balanced Scorecard

ROMI

STP ROMI

F Marketing Plans and Campaigns

Strategic Marketing Planning and Development of Marketing Plans and Campaigns

Request Schedule & Quotation

Overview

Program Objectives

Target Audience

Core Competencies

Applied competency 1: Strategic Marketing Planning

Applied competency 2: Marketing Objectives

Applied competency 3: Segmentation and Targeting

Applied competency 4: Positioning

Applied competency 5: Campaign Planning

Program Outline

Day 1: Strategic Marketing Planning, Marketing Objectives

Day 2: Segmentation and Targeting, Positioning

Day 3: Campaign Planning, Marketing Budget

Day 4: Marketing KPIs, F Marketing Plans and Campaigns

More courses open for booking

Explore Our Monthly Training Schedules

Strategic Marketing Planning and Development of Marketing Plans and Campaigns

Request Schedule & Quotation

Overview

Program Objectives

Target Audience

Core Competencies

Applied competency 1: Strategic Marketing Planning

Applied competency 2: Marketing Objectives

Applied competency 3: Segmentation and Targeting

Applied competency 4: Positioning

Applied competency 5: Campaign Planning

Program Outline

Day 1: Strategic Marketing Planning, Marketing Objectives

Day 2: Segmentation and Targeting, Positioning

Day 3: Campaign Planning, Marketing Budget

Day 4: Marketing KPIs, F Marketing Plans and Campaigns

More courses open for booking

Explore Our Monthly Training Schedules