Name: Digital Marketing Specialist
Price: 549 SAR
Availability: InStock

Digital Marketing Specialist

A comprehensive, hands-on training program designed to prepare participants as qualified Digital Marketing Specialists. This course covers end-to-end digital marketing strategies, paid advertising management across Google and Meta Ads, Search Engine Optimization (SEO), content strategy, and data-driven performance analytics to drive customer acquisition and measurable business growth.

Certificate Included

Expert-Led Training

Practical Learning

Enrollment Support

days

3 Days

Language

English / Arabic

Learners joined us

Course Summary

Total Tuition

549 SAR

VAT included

Start Date

2026-10-18

Session hours

6:00–10:00 PM (Riyadh time)

Delivery

Online

Certificate

Attendance Certificate

days

3 Days (Monthly)

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By continuing you agree to the Refund Policy

Course Details

Overview

Course Overview

The Marketing Specialist Course provides a comprehensive learning experience designed to equip participants with the essential knowledge and practical skills required in modern marketing. The course enables participants to understand markets and customers and develop and implement effective marketing strategies.

Market and Customer Analysis

The course develops participants’ ability to analyze markets, competitors, and customer behavior, identify target segments, and gain meaningful insights that support more accurate and effective marketing decisions.

Marketing Planning and Strategy

Participants learn how to develop marketing plans and strategies, define clear marketing objectives, create strong value propositions, and select the most appropriate channels to reach target audiences.

Digital Marketing and Campaign Management

The course covers key digital marketing tools and channels, including social media marketing, content marketing, and digital advertising. Participants learn how to plan, execute, manage, and optimize marketing campaigns effectively.

Customer Experience and Brand Building

Participants gain an understanding of the customer journey and learn how to improve customer experience, strengthen brand positioning, and build long-term relationships and loyalty with customers.

Performance Measurement and Analysis

The course introduces key marketing performance indicators (KPIs), campaign measurement techniques, return on investment (ROI), and data analysis methods to support decision-making and continuously improve marketing performance.

Practical Application

The course combines theoretical concepts with practical applications, enabling participants to apply their acquired skills in different work environments and contribute effectively to business growth, increased sales, stronger brand performance, and improved marketing results.

Objectives

Program Objectives

The Marketing Specialist Course aims to enable participants to:

Understand modern marketing concepts and practices.
Analyze markets, competitors, and customer behavior.
Identify target market segments and develop customer personas.
Develop effective marketing plans and strategies.
Create strong value propositions and strengthen brand positioning.
Select the most appropriate marketing channels to achieve business objectives.
Plan, execute, and manage marketing campaigns effectively.
Utilize digital marketing tools and social media platforms.
Develop engaging and effective marketing content and messages.
Improve the customer journey and overall customer experience.
Measure marketing performance using Key Performance Indicators (KPIs).
Analyze campaign results and measure Return on Investment (ROI).
Support data-driven marketing decision-making.
Contribute to increasing sales and driving business growth.

Target Audience

The Marketing Specialist Course is designed for:

Marketing specialists and marketing professionals.
Digital marketing and social media professionals.
Sales and business development professionals.
Entrepreneurs and business owners.
Brand and product management professionals.
Public relations and corporate communication professionals.
Recent graduates seeking to start a career in marketing.
Employees looking to develop their marketing skills.
Anyone interested in gaining practical and professional knowledge of modern marketing.

Competencies

Core Competencies

Marketing Planning Competency

The ability to develop integrated marketing plans and strategies aligned with organizational objectives, including setting priorities, identifying target audiences, selecting appropriate channels, allocating budgets, and defining performance indicators.

Market Analysis Competency

The ability to collect and analyze market, customer, and competitor data, identify trends, opportunities, and challenges, and transform information into actionable insights that support effective marketing decisions.

Marketing Campaign Management Competency

The ability to plan, execute, monitor, and optimize marketing campaigns by defining objectives, messages, target audiences, channels, budgets, and methods for measuring campaign results.

Digital Marketing Competency

The ability to effectively use digital channels, platforms, and tools, including social media, digital advertising, email marketing, and digital content, to achieve marketing objectives.

Brand Management Competency

The ability to develop and strengthen brand identity and market positioning while maintaining consistency in brand messages, values, and image across different communication channels and customer touchpoints.

Customer Experience Management Competency

The ability to understand the customer journey, analyze different customer touchpoints, and enhance the overall customer experience to improve satisfaction, loyalty, and long-term relationships.

Marketing Content Development Competency

The ability to develop relevant marketing content and messages for target audiences and different communication channels, enhancing engagement and supporting campaign and brand objectives.

Marketing Analytical Competency

The ability to interpret and analyze marketing data, identify patterns and trends, and generate insights and recommendations that contribute to improving marketing performance.

Marketing Performance Measurement Competency

The ability to define Key Performance Indicators (KPIs), evaluate the effectiveness of marketing activities and campaigns, analyze results and Return on Investment (ROI), and assess the achievement of established objectives.

Marketing Decision-Making Competency

The ability to evaluate marketing alternatives and opportunities and make informed decisions based on data, analysis, objectives, and available resources while considering potential risks and expected outcomes.

Communication and Influence Competency

The ability to communicate marketing ideas, plans, and results clearly and persuasively and to engage effectively with customers, teams, management, and relevant stakeholders to achieve shared objectives.

Learning Journey

Program Outline

Day One: Marketing Fundamentals, Market Analysis, and Planning

Module 1: Introduction to Modern Marketing

Definition of marketing and its role in organizational success. Evolution of marketing and modern marketing trends. Difference between marketing and sales. Elements of the marketing mix. Key roles and responsibilities of a Marketing Specialist.

Module 2: Market and Marketing Environment Analysis

Concept and importance of market research. Analysis of the internal and external environment. Competitor analysis. SWOT Analysis: Strengths, Weaknesses, Opportunities, and Threats. Identifying market trends and marketing opportunities.

Module 3: Understanding Customers and Target Audiences

Understanding consumer behavior. Customer needs and motivations. Market segmentation and target audience selection. Developing Customer Personas. Identifying the needs and expectations of target audiences.

Module 4: Marketing Planning and Strategy

Setting marketing objectives. Developing SMART marketing objectives. Defining the Value Proposition. Market positioning and differentiation. Selecting appropriate marketing strategies and channels. Developing the basic structure of a marketing plan.

Day Two: Digital Marketing, Content, and Campaign Management

Module 5: Digital Marketing

Concept and ecosystem of digital marketing. Key digital marketing channels. Search engine marketing. Email marketing. Social media marketing. Selecting the most appropriate digital channels for target audiences.

Module 6: Social Media Marketing

Developing a social media strategy. Selecting appropriate social media platforms. Planning and scheduling content. Managing audience engagement. Building digital communities and strengthening customer loyalty. Social media performance indicators.

Module 7: Marketing Content Development

Concept of content marketing. Types of marketing content. Writing persuasive marketing messages. Developing compelling offers and customer value propositions. Creating content for different stages of the customer journey. Developing effective Calls to Action (CTA). Preparing a content plan and editorial calendar.

Module 8: Marketing Campaign Planning and Management

Defining marketing campaign objectives. Identifying the target audience. Selecting campaign messages and channels. Determining the marketing budget. Developing the campaign timeline. Executing and monitoring campaigns. Testing and optimizing marketing campaigns. Evaluating initial campaign results.

Day Three: Brand Management, Customer Experience, and Performance Measurement

Module 9: Brand Management

Concept and importance of branding. Elements of brand identity. Building a strong brand image. Defining brand personality and tone of voice. Maintaining consistency across marketing messages. Strengthening brand positioning in the market.

Module 10: Customer Journey and Customer Experience

Concept of the Customer Journey. Stages of the customer journey. Identifying and analyzing customer touchpoints. Improving the customer experience. Customer Relationship Management (CRM). Customer retention strategies. Enhancing customer satisfaction and loyalty.

Module 11: Marketing Performance Measurement

Concept of Key Performance Indicators (KPIs). Selecting KPIs aligned with marketing objectives. Measuring reach, engagement, and conversion rates. Customer Acquisition Cost (CAC). Customer Lifetime Value (CLV). Conversion Rate. Measuring Marketing Return on Investment (ROI).

Module 12: Data Analysis and Marketing Decision-Making

Reading and analyzing marketing data. Interpreting campaign results. Comparing actual results against marketing objectives. Identifying strengths and areas for improvement. Preparing marketing reports and performance dashboards. Making data-driven marketing decisions.

Final Practical Application

Analyzing a practical marketing case. Identifying the target audience. Developing a value proposition and marketing messages. Designing an integrated marketing campaign. Selecting appropriate marketing channels and KPIs. Preparing a concise marketing plan. Presenting and discussing projects and recommendations.

Next Available Date

Global Schedule

Date

2026-10-18

Delivery

Online

Session hours

6:00–10:00 PM (Riyadh time)

549 SAR

VAT included

Digital Marketing Specialist

Certificate Included

Expert-Led Training

Practical Learning

Enrollment Support

days

3 Days

Language

English / Arabic

Learners joined us

Overview